Managing Baby Boomers Today

Managing The Baby BoomersAsking a Boomer for their advice
In most cases, in my opinion, Boomers really don’t mind reporting to a younger supervisor. However, they might get more offended than say at millennials or various other generation X’ers , because they just don’t like it when a younger manager presumes the Boomer has nothing of value to add. Continue reading “Managing Baby Boomers Today”

Social Media Marketing Tips

Social Media Checklist

Social Media Marketing

Personally, I really am not fond of Social Media Marketing. However, it is a necessary marketing strategy that you simply have to take the time to learn. Communicating with your customers socially is necessary to effectively market you as someone people can get to “know, like and trust”. Continue reading “Social Media Marketing Tips”

Google Adwords Tutorial

Google AdWords Secrets for the Local Business

Google AdWords

Every business needs to advertise and today, no matter the type of business, that also means advertising online. There are many ways to do it but one of the most effective by far is the use of Google AdWords. Google AdWords uses a pay-per-click (PPC) model in which the business owner only pays if a user clicks on their ad. It’s not only one of the most productive ways to bring in more traffic to a website, but one of the quickest ways to do it, too.

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