Many Boomers are falling prey to some elaborate and some not so elaborate scams. 2018 will not be an exception. Many Boomers are good targets for scammers as Boomers get older and our minds are not as sharp as the used to be. In this podcast we are going to uncover some of the scams that you might encounter. Continue reading “Ep 7 ~ Scamming The Boomers”
Personally, I really am not fond of Social Media Marketing. However, it is a necessary marketing strategy that you simply have to take the time to learn. Communicating with your customers socially is necessary to effectively market you as someone people can get to “know, like and trust”. Continue reading “Social Media Marketing Tips”
Every business needs to advertise and today, no matter the type of business, that also means advertising online. There are many ways to do it but one of the most effective by far is the use of Google AdWords. Google AdWords uses a pay-per-click (PPC) model in which the business owner only pays if a user clicks on their ad. It’s not only one of the most productive ways to bring in more traffic to a website, but one of the quickest ways to do it, too.
There is no doubt that age is becoming an increasingly important factor in entrepreneurial success, as baby boomers find success in retail, electronics and other industries. In 2016, almost 25 percent of thriving entrepreneurs were aged between 55 and 64 Continue reading “Ep ~ 6 Finding Your Entrepreneurial Edge”
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